The From Testing to Targeted Treatments initiative needed an impact report that showed progress in personalised medicine and avoided a catalogue of activities. It had to speak to health system leaders, industry, researchers and patient advocates who had already heard plenty of promises.
I wrote key sections and helped shape the report’s editorial direction. I brought together programme achievements, research and stakeholder perspectives into one consistent account of what had changed and why it mattered.
The publication gave FT3 a credible account of its progress and a clear narrative for audiences across healthcare, policy and patient advocacy.
Bring the idea. The challenge. Or simply the conversation. Whether your work sits at the intersection of policy and communication, explores EU–India dynamics, or is still taking shape, we'll build from there.