The challenge
Ahead of India’s 2019 general election, The Quint and Facebook India set out to document the experiences of women voting for the first time. Their stories needed space before election-day noise took over the wider news cycle.
The approach
I worked on the editorial and campaign communications, helping shape individual accounts into stories that connected personal experience with political participation. The campaign drew on research from the Centre for the Study of Developing Societies.
The outcome
The nationwide citizen-journalism campaign brought first-time women voters into the public conversation during one of the world’s largest elections.
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